MDS Custom Exhibits & Tradeshow Displays: Motorcycle Exhibit Manufacturer
Brembo North America
OBJECTIVES: Brembo, the world’s leading high performance brake manufacturer, needed an exhibit that would showcase its brake-system products. The company requested that the exhibit provide maximum visibility for its logo and graphic prints as well as allow visitors to closely examine products.
SOLUTIONS: The exhibit’s centerpiece was a large tower with graphics featuring well-known racers operating Brembo sponsored vehicles (including motorcycles, not shown) at competitions. Two 42” plasma television sets played video footage from the competitions. The exhibit was capped by a large metal piece suggestive of a brake-caliper. Brembo products were placed on cabinets and pedestals finished in Brembo's trademark red.
RESULTS: Over the course of four years, the widely recognized exhibit has traveled to numerous motorcycle tradeshows nationwide. Brembo’s exhibit marketing program has been credited as a significant contributor to the company’s continued success in the North American market.