MDS Exhibits: Mobile Marketing Event Producer Street Marketing Events
Toyota Motor Sales - Tundra 5 Ton Tow
OBJECTIVES: As part of a special nationwide mobile marketing promotion for the 2007 Tundra, Toyota Motor Sales USA required purpose-built trailers that demonstrated the ability of the Tundra to pull a load of five tons (ten thousand pounds).
SOLUTIONS: Seventy-five 100 lb weights were secured to custom-built trailers that weighed about 2,500 lbs each to create a 10,000 lb, fully operable, trailer display. MDS engineers paid special attention to ensuring a proper tongue weight for target load distribution.
Event attendees were given the opportunity to drive the new trucks attached to the weighted trailer, thereby allowing them to directly experience the Tundra’s capabilities. In addition, the new trucks were used to haul the trailers between events, further proving the vehicle’s powerful hauling capabilities over thousands of miles.
RESULTS: The four trailers
are currently in use. This portion of the traveling promotion was lauded
as a powerful and direct demonstration of the Toyota Tundra’s enhanced
hauling ability.