MDS Exhibits: Automotive Event Producer - Turntables & LED Walls Press Events
American Suzuki Motor Corporation
OBJECTIVES: American Suzuki Motor Corporation (ASMC) was promoting its 357 strategic marketing plan (“Route 357”) at auto show press events by replicating its new car dealership retail environments.
SOLUTIONS: Three arches, identical with those in ASMC dealerships were incorporated into the press area. The center arch featured the “Route 357” image on our Self-lifting LED Wall, while right and left hand arches framed illuminated graphics. In front, a Turntable Works - Lowboy Automobile Turntable rotated ASMC vehicles.
RESULTS: The press event was praised as being an impressive and powerful presentation of the company’s products and marketing concepts to both the foreign and domestic press.