MDS Exhibits: Mobile Marketing Event Producer Street Marketing Events
AT&T Mobile Marketing - Van Conversions
OBJECTIVES: AT&T I Yahoo! Commissioned the conversion of three vans to promote its wireless networking services via a multi-city tour of the Southern, Central, and Northern California regions. The vans needed to provide a turnkey mobile marketing solution that would appropriately showcase the company’s branding efforts and products.
SOLUTIONS: Lifestyle graphics with AT&T and Yahoo logo's entirely encompassed the exterior body panels of the van. Its interior was outfitted with an anti-theft security cage, a hardwood weather-resistant workstation, a power generator, and a satellite receiver. Advanced electronics, including a 42” plasma television, DVD player, and high-speed wireless Internet connectivity, were also added.
RESULTS: The tour is currently operating from central locations in San Diego, Fresno, and Sacramento areas and drawing positive reactions at a wide variety of public events, including Sacramento’s annual Home and Garden Show.