MDS Exhibits & Mobile Marketing Event Producer: Automotive Mall Events
Toyota - The All New Tundra
OBJECTIVES: Toyota Motor Sales USA decided to market its new Tundra truck at high-profile events attended by members of the construction, agriculture, and recreation industries. The goal of this display would be to illustrate the usefulness of the increased storage capacity of the truck’s 228.7” bed.
SOLUTIONS: MDS Exhibits built a 10’ x 10’ walk-around display that consisted of fiberglass Vacuform wall panels that had negative impressions of tools commonly used in the above-mentioned industries along with a 20’ flat panel television, and graphics which provided examples of the truck’s increased bed capacity.
RESULTS: After the success of the initial events, the company commissioned a multi-city mobile marketing tour using the multiple exhibits of similar design.